Your Business, The Internet, Evolution and Ian Garlic

What are the Five Rules of Authentic Social Media Marketing?

2009-08-26T13:52:00.000-07:00

Check out this Authentic Web Marketing Blog post for the Five Rules and a how to follow the most important rule.
http://evolvealoud.com/blog/2009/08/5-rules-for-authentic-and-effective-social-media-for-business/

Best Profile Picture : You need a Better Facebook, Twitter and every other Social Media Picture

2009-08-19T07:37:00.000-07:00

The picture on Facebook, Twitter and every other social media outlet you partake on IS your brand. Make sure you did not crop your photo from a group photo, use glamour shots from 1994 or use a web cam shot. Read This Article on how to create a great profile picture for facebook and twitter.

Fear and Blogging in Las Internet: Number One Rule of the Internet

2009-06-08T05:26:00.000-07:00

I still encounter a few people that believe that no one is looking for them on the internet. HA! Now people can buy a brand new micro computer that connects to the internet ANYWHERE for $200. People are not going to Google or FB for a little info about you and your industry? (that's Facebook, which has the the fastest growing ACTIVE communities anywhere)????

This Post is not about those people. It is about the rest of the folks I encounter. What stops most from participating, from being active, from getting their word out?
FEAR. More importantly, irrational fear.

Don't Be Afraid of Blogging

People think blogging is difficult. It's not.

People think they are going to break the internet. There are plenty of very smart 17 year olds that are trying and cannot.

People think it is going to absorb and waste their time. Well it can, but that is completely a choice. That's why God invented clocks, outlines and mindmapping software

You may be afraid of saying the wrong thing and upsetting a lot of people. I say to this. Best of luck! If you do upset a lot of people, that will mean traffic to your site, to your blog and more links to your web presence. If your business has a small group of customers, and you are addressing them and in the mean time cause a ruckus, AWESOME!
My mother always said that when people stop talking about you is when you have to worry. Never before has this been as important as on the web.
Domino's had a fiasco with their YouTube debacle Not only did they manage the publicity, Domino's sales are now up!

So is there anything you have to be afraid of when venturing on the web? Yes. It is the crux of man's existence and the one thing we do not notice until it's too late.

Be Afraid of Lost Time.

You can never go back in time and write a blog post, or get the URL aging faster and increase the age of the links to your new video. Get started right now. Can't think of where to start?

Write a comment here. Better yet, write a response on your blog. Even better, turn on your video camera and capture a live response.

Just Start. NOW. No Excuses.

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2009-05-18T10:11:00.001-07:00

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Authentic Web Marketing-Moving On

2009-05-15T10:26:00.000-07:00

While I have had a great time with FindLaw, I am moving on. FindLaw and all of the people there are fun and foster a wonderful corporate environment. I still believe that Lawyers along with every other business and professional, solo to Fortune 500, need to market themselves and maintain their online reputation. Thus I am working with some top professionals in design, computer graphics and programming, search engine optimization, online video and social media, such as blogs, Facebook and Twitter.
We are working together to take internet marketing for small to mid size businesses and professionals to the next level.

I believe Search Engine Optimization and great web design are important, but there are so many important aspects that must be attended to as well. Social Media and Online Reputation Management must be actively managed and, if done right, can actually amplify Search Engine performance. The tools are out there for anyone who does a great job in their industry to create an online following that actually does a lot of the work for you. The issue is that if this is done without a plan or in a manipulative fashion, a lot of hard work in building a great website will be undermined. The result is the foundation of your web presence can be eroded and your business could collapse around it.

Along comes evolveALOUD and Authentic Web Marketing. By understanding exactly the strengths and core differentiators of the business are and who the ideal clients are, a doctor, lawyer, catering company can utilize the proper tools and social media outlets to create a targeted and encompassing web presence that engages your ideal clients and creates customer evangelists.

SOOO, for the time being, this blog is going to become more opinions on marketing and the internet. I will also be writing for the evolveALOUD business blog. This will be more informational on building your brand and your community on the internet.

If you have any questions feel free to email me from my contact form or call my cell. In the meantime, keep reading to stay ahead of the pack!

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2009-04-20T15:17:00.001-07:00

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NOMS-Not On My Street, Google!

2009-04-03T05:23:00.000-07:00

The Times reported that group of villagers in a wealthy area in Buckinghamshire Spotted the Google Street View Car (Check out the video and you will see why it's so easy to find). The towns people had been on the lookout after a rash of burglaries and upon spotting the cam bound black car, formed a human chain around it They cried for invasion of privacy and that the photos could be used by would be thieves to case the joint from the convenience of the perpertrators couch.
Google says you simply have to ask and no photos will be removed from StreetView. That's what the guy leaving the sex shop did.

Open Up!

2009-03-13T07:16:00.000-07:00

Opening up prevents demonization, Seth Godin quickly wrote in his blog today.
Think about how difficult it is to get mad at the Bank Teller for waiting if you have had previous conversations. Imagine the last time you heard about a company on the news for doing something wrong. You probably easily believed the news story. Now remember the last time your heard about a friend's company involved in some scandal, minor or major. Most likely you said to yourself "I need to hear both sides of the story" Leaning toward the side of the accused.
Open conversation brings people to our way of thinking. Many law firms believe they are in an ivory tower and do not need to explain what they do to the common man. Then you end up with PR problems. If you don't think the legal industry still has an Underlying PR problem, pick up "The Devil's Advocate".
I am not saying a web presence is going to repair the entire legal industry's image. However, websites, blogs and other forms of social media allow a conversation with more people than you can ever have hoped to contact before. This proactive PR gets your name out but also sympathizes many former strangers. to the cause of your law firm.
You might say you don't have the time, or it costs too much. How much is one extra client that continues to spread your good word worth? Beyond a client, one extra person who says "I've heard of them, they are good people."?
Or would you rather keep the word in and allow everyone to make their own assumptions, grouping your firm with every other firm out there?

Change is not the End

2009-03-12T05:43:00.000-07:00

Sure, we could be going through a financial apocalypse. However, do you truly know what an apocalypse is? By definition it is the end of an era, a change revealed to the select few. Those blind to opportunity are the ones depicted weeping, pulling out hair and gnashing their teeth. We remember them because these images are, well, memorable. An apocalypse is opportunity, and whenever their is massive change their are massive opportunites.
Fortunes are made in times like these, because the earth has shifted and gold lies under a rock it never did before. People start to mistrust the advisors that told them to invest in Merril Lynch and Bernie Madoff. The smart money does not hide but looks elsewhere.
The world is an amazing place because information now moves more freely than ever. Rumors and news and facts are mashed into one and desseminated. Text messaging, twitter, email have provided us more than enough news and Search sorts it out. Gone are the days of trusting what your financial advisor or the family attorney said. You can, and shoould, look up the answer for yourself.
The world is looking up answers on the web and in social media and if you are not in that conversation your business will die. No matter how good you are, or "real time"responsive, those that are not involved, not just present, in the world wide revelation that is the internet might as well decide to go live on a mountain and hope someone might stumble upon them there.
What I am saying is, an apocalypse is not the end but a new beginning, but if you are reluctant to change, then yes, it is the end. The real risk lies in not doing anything at all.

Social Media and SEM: Make sure it's the horse and not the cart

2009-02-27T04:45:00.000-08:00

A couple of friends, and Jessica Curry and I went to see a test show for Jimmy Fallon's Late night show. On the way out of the NBC studio's Rockefeller Plaza we were walking down 49th Street. As you cross the Rock Plaza where the Rink is, there are often shows being filmed. Last time I was there we were stopped for a episode of "30 Rock". It happened again last night. A guy in usual Production Assistant gear halted our crew for their crew. We thought nothing of it. The kind guy started talking to us, which I thought was very professional of him. He threw us a few hats and asked us about the show. This was my first flag. Usually PA's are at the bottom of the poop stream, and when let out on the public with a smidgen of power, release the poop on the first stranger they encounter.

Then I looked at the badge and saw it was Soup Kitchen credentials. These are certified panhandlers. I let him keep going until the man came to the part where he asked us for $10 for the 50 cent stocking hat he had thrown to us. ( Yes he tossed them to us because New Yorkers instinctually will not take things handed to them but humans can not refuse an airborne throw.) We all went to the standard, I only have plastic routine before handing the I Heart New York Hats back and moving on our way.

Mi Amigo Mat, commented on the quality of the pitch and how perfectly positioned the fake movie mogul was.

Then , coincidentally, this morning I read in Seth Godin's Blog about a similar experience. He made a very valid point that we all know, that we have to engage before we we sell. However in this age of rapid information, Twitter, and Social Media I otern forget that these are all instances where a marketer must first interact then sell. Interaction is not presenting ourself or our servces in at the right moment. It is bridging the gap between now and the right moment. All of our sales, internet and marketing tools are there for that reason. In my opinion, the best way to keep the horse before the cart is to genuinely care for those you want to hop in your cart. Then you will understand them and reach a meeting of the minds. In essence, is that not what sales and marketing is all about?

Cramer Tauts Gold

2009-02-26T03:53:00.000-08:00

The master of hype, who I still think has great insight, Jim Cramer of the Street and MadMoney fame spoke highly of Gold yesterday. I wish he would have touted Freeport MacMoran FCX, but did not, most likely since it was not a pure play. He reiterated many of the same that have made me long both FCX and OIH. I like the FCX chart patter better, since it has had time to base out. No matter what he or other people say, technicals have a strong place in trading. There is a reason candlestick patterns have work thousands of years and the same techniques worked for Dutch Tulip Traders. The psychology of Trading stays the same.
I wish I would have sold the FCX calls according to plan since it did not break 30, but not being a full time trader made that one tough. I like my OIH position and might still add to it if it hit the 67 area. I still am short the 80 March 09 Calls at 2.12 a contract.
If we gap up today I am going to use the first ten minute bar as a placeholder. FCX breaks that down, I will sell the 30 calls. If it breaks it up I will gauge the days action from there.

Upgrade Your Site for free

2009-02-24T03:50:00.000-08:00

Inbound links are critical to your site's performance. Monitoring them, adding to them asking your bar or alumni association all takes work. However once you get them they are an investment that keeps growing.

If you do not understand or want to perform inbound linking, you are not alone. Search engine Land has highlighted that if you do not want to do inbound link you are no alone They also make a great point, that if you do not understand it, I need to show you how. Would it be a class, would it be a powerpoint, or a step by step guide? Any ideas on how you learn? Any ideas on what would help you as attorneys to do more inbound linking? Please comment with any ideas you have on help with inbound linking. I know you are busy but these links are as essential as making sure the front light is on.

New Site for Tax and Bankruptcy Advocacy in New York

2009-02-18T14:42:00.000-08:00

Jeffrey M Rosenblum worked on Wall Street as a Tax Attorney before setting up shop on Long Island. Now his bankruptcy and tax law firm has offices in Nassau, Suffolk and Westchester counties to help those in financial turmoil get on the road to a fresh start. Within the realm of bankruptcy, the New York Law Offices handles, among other things, stopping creditor harassments and preventing foreclosure. The attorneys also are adept in working with the IRS on Federal Tax Disputes as well as tax and estate planning.

The site design is custom. I think it really conveys the feel of the practice areas and the need for some direction when deep in the quagmire of debt.

Long Island Elder Law, Estate, and Medicaid Planning Site Launches

2009-02-13T05:49:00.000-08:00

Ellen Makofsky and Judy Raskin have put their heart into their work as New York Elder Law attorneys since 1991, with their Nassau county law offices situated in Garden City, NY. The attorneys also write often and extensively on the subject of Estate Planning in New York. They are both heavily involved and recognized in the administration and maintenance of the encompassed laws.

They have put similar effort into their new, uniquely designed website. The results are fantastic, with both great design and extensive content. The new site answer many questions on tax planning, disability and long term care planning, as well as probate and estate administration.

Westbury Business and Bankruptcy Attorneys

2009-02-10T11:17:00.000-08:00

Manners and Associates PC is focused on helping small to midsized businesses in these trying times. Their new website demonstrates how their finance focused attorneys can assist in all stages from business formation and incorporation, business contracts mergers and, if necessary, bankruptcy and debt negotiation. Their bankruptcy practice also helps those who have fallen victim to predatory lending practices.

Bob Manners is a great guy who has international experience having attended the University of Paris as well as Oxford and working in the International Capital Markets division of Credit Lyonnais Bank.

New Site for Long Time FindLaw Clients Librett Friedland & Lieberman

2009-02-09T05:11:00.000-08:00

The Law Offices of Librett Friedland and Lieberman have launched their newly designed custom site. The law firm is a FindLaw client that has expanded both their Geographical and Web Presence to include offices in NYC, Garden City and East Hampton, NY. Their partners have great experience in high profile cases in Criminal Matters , such as Drug and White Collar Crimes , Collaborative Divorce and Divorce Litigation.

The Design team at FindLaw did a great job incorporating the New York City to the tip of Long Island theme into the new site.

On a personal note, Lloyd Friedland is actually good friends with Ian Eagle's Family, who is one of the few people that actually mispronounces their name like I do (Eye-In).

Professional Photos on your site

2009-01-27T05:24:00.001-08:00

I always stress the importance of photos of an attorney on their site. The profile is one of the most viewed areas and a well done, professional portrait can make the difference between getting called or not. I have worked recently with Karen Haberberg, who is an exceptional New York City Photographer.

She takes fantastic professional photos, but one option for natural, looking portraits and photographs of the office is "A Day in the Life" which I have suggested to a few of my clients. It is a great idea to base a site design around to really convey the feel of your work environment, setting the expectation for potential clients.

In case you are wondering, Karen Haberberg also teaches photography and takes wonderful wedding photos as well.

Construction Litigation and Disputes Website for New York and New Jersey

2009-01-26T19:00:00.000-08:00

With the shift in the economy, a rise is occuring in contract disputes, especially in the area of construction law in New York and New Jersey, where the construction boom has seen serious setbacks. The Law Offices of Michael P. Berkley launched a new site addressing disputes as well as the areas of construction contracts, licensing and code enforcement. The firm also helps in matters of the rights of neighbors during construction and renovation. Their law offices are located in both Nassau County, NY and Hackensack, NJ. The new website contains some informative and detailed photos of construction defects and resulting damage.

PORT WASHINGTON, NY LAW FIRM BURSTS ONTO THE WEB

2008-11-12T14:31:00.000-08:00

The Port Washington based litigation law firm of Wolfe and Yukelson has been fighting for their client’s rights for over 30 years. While they have won all types of personal injury cases, their new site focuses on helping those injured in motor vehicle accidents, such as motorcycle injuries.

Bruce Yukelson is a proud Alumni of Stuyvesant High School and Cornell university. Both Bruce’s and Noreen’s information on Findlaw.com are GREAT examples of utilizing their profiles to communicate to current and potential clients (as well as jurors) a little about themselves.

New Website for Real Estate and Bankrupcty Law Firm

2008-11-11T14:33:00.000-08:00

The Law Offices of Nathan Erlich recently launched their new site. The attorneys in his office focus on Real Estate, Business and Bankruptcy. They have locations in Forest Hills, Flushing, Nassau County and Manhattan, so it’s convenient for anyone (in New York, that is)

Nathan has a deep international business background. He is from Australia, went to school in London and the US. He was an attorney for one of the largest business and real estate law firms in Australia, before venturing to the US.

His beautiful website describes his personal and effective practice. It also features a great video of Nathan describing what they do for their clients. The video truly conveys Nathan’s sincerity and passion for being an attorney. It even has a little humor in it!

Nassau/Suffolk Traffic Offenders look here!

2008-10-16T10:39:00.000-07:00

Jules Mencher recently updated his site with a new look and more information about his practice that helps those with traffic offenses. Jules defends those who have had recent traffic violations in Nassau and Suffolk County NY. With the rise in speeding tickets and reckless driving violations being posted on Long Island as well as tougher restrictions, many are in the need of his services. He is also helping the local young ones who have run into the law and need somewhere to turn.

Jules has a BS in Applied Matmatics and is a qualified Patent Attorney as well.
In his little spare time, Jules has a lucrative career as a professional poker player. He won a tournament this summer!

In my opinion, those type of credential count for a lot when I am searching for someone to represent me before the court. Which came first, the winning poker player or the lawyer?

Foley, Griffin, Jacobson, and Faria's DWI and Personal Injury Video

2008-10-15T17:31:00.000-07:00

Video on the web increases in popularity daily. When dealing with important services like personal injury law or finding the best DWI attorney for your needs, seeing how a professional speaks and moves is a big factor. Many attorneys have subtle differences and web videos let let the public see them.

Foley Griffin Jacobson and Faria created a new attorney video to display their personalities to potential clients. The Studio Shot 1 was filmed by the teams at FindLaw and distributed throughout the web. The documentary style web video is candid and not the typical “In-your-face-peronsal-injury-tv-commercial” that gives attorney marketing a bad name. Tom Foley, Jay Jacobson, and Brian Griffin portray who they are and how the firm helps those in legal need. The video gives the New York Lawyers more visibility but also eases the important decision of choosing the best advocates in a bad situation.

2008-09-28T19:30:00.001-07:00

http://link.brightcove.com/services/link/bcpid1541043008/bctid1701198834

Garden City Real Estate Litigation and Zoning site is up and running!

2008-09-01T15:37:00.000-07:00

Gordon, Sibell, and Iannone is a law firm combine years of experience in litigation and appeals to bring their clients solutions to their legal needs. The have experience from criminal law to personal injury. Their new site highlights their capacity to help all of those in need of estate planning or involved in estate disputes. Once based on the North Shore of Long Island New York, the firm relocated to Garden City but still has a deep understanding of all zoning and variance issues, especially when dealing with local municipalities in areas such as Manhasset, Port Washington and Great Neck.

Building your business whether new or old

2008-08-30T04:40:00.000-07:00

I know many people think of marketing consultants as sales people, and they are right. I am a sales person. Guess what, so are you. Everyone is selling something. Whether it is a new type of marketing, attorney services, or your recent work to your current client, we are all salespeople in some shape or form. How well we do it and the assistance we get determines our level of success.
Even the first writing utensil had to be sold Value had to be explained. The inventor or salesperson demonstrated utility to someone.
I love to utilize marketing and invention to see organizations grow. Law firms have such an incredible potential, and usually what is holding it back are attorneys. I do not usually toot my own horn in this but I am passionate not only about the company and services I represent but also the outcomes of my clients. I am lucky because an integral part of my job is not only find the desire for more and higher quality clients, but helping firms build upon the success of obtaining them.
If I could start a new business every day I would be happy. It is not because I have a short attention span. I thrive on the challenges that are posed by building business. I enjoy helping lawyers further determine their niche, targeting it and getting those new clients.
As I see it, there are two big fallacies lingering in most attorneys minds. One is that other attorneys do not offer personalized service. Most of the firms I work with take to heart their clients and personalized service is not an offering but the only way they would ever practice law.
The other big delusion most firms have is that all lawyers in the same practice area are seeking the same clients. I believe this myth to be perpetuated by the Yellow Pages. Sure you can have a personal injury lawyer section, maybe even auto accidents, but you can not have a section for aggressive attorneys, compassionate attorneys, soft spoken attorneys etc. The internet allows for each attorney and every law firm to be truly introspective. Look into why they went to law school. Now, Build a practice and an incredibly successful business around that. Trust me there are as many different approaches and types of law as there are attorneys out there.
In short, what I am trying to say is I am not there trying to sell you a website and leave. I love to really help business expand not only in volume, but also into a company/firm that is happy with its place in the world and the day to day operations. That is the definition of success for a law firm and for me.

New Garden City Divorce and Family Law site launched!

2008-08-26T11:00:00.000-07:00

Anthony J Lopresti has been handling Family Law and Divorce matters in Nassau, Suffolk, and Queens Counties for almost 20 years. He decided to utilize his legal website to avail his services further to professionals and high income individuals. Often these cases not only involve the separation of property but also the location of hidden assets, for which Anthony uses teams of experts. It’s a pleasure to have him aboard the FindLaw family!

Keeping Up with the Bloggin'

2008-08-24T16:55:00.000-07:00

The summer is over and it’s time to get serious again. I have had a busy summer between meeting conferences, new clients and current clients. I have, however, slacked off on my blog. One of the most important parts of a blogs is updating it frequently. Once a week is a good target.

I have fallen short of that. What are the reasons? Not a lack of ideas, but over thinking. We usually consider writing as a need to be perfect. Revision is an art form, especially to skilled writers, including attorneys. However, we have to consider a blog more of a conversation with free form writing and current events partaking, not being observed.

Too much is too much of a commitment for both the writer and reader. Frequency of updates is the key to the search engines.

When writing a blog, do not be afraid to make mistakes.

Don’t be afraid to let it go. That’s what I just did.

Do avoid procrastination.

New Attorney Site addresses the rise in Foreclosures

2008-07-28T19:15:00.000-07:00

With the rise in foreclosures comes the increased need for legal assistance. Homeowners on the brink also need someone to propose multiple solutions to the pinch of plummeting home value ARM s and exotic loans. Ardito and Ardito take their real estate experience and help the people of New York City and Long Island look for to prevent foreclosure and find suitable alternatives, such as short sales, forbearance agreements, bankruptcy, and reinstatements of the loans. Their new site displays what the lawyers in their firm can do to those encircled in the unfortunate process of losing their home.
The firm also takes preventative measures advising first time homebuyers through the steps into what could be their largest and most important investment
They also avail their services to home owners and buyers speaking Spanish and Italian providing this valuable assistance to those surrounding their Nassau County and Brooklyn offices.

Online Reputation Management, the vigilant attorney, and a yellow pool

2008-07-21T17:10:00.000-07:00

"Dude, you can't take something off the Internet.. that's like trying to take pee out of a swimming pool."
-Joe Rogan on NewsRadio.

It used to be a rumor was a rumor, a myth, a myth and your knew the squeaky wheel could never be oiled enough.
Everything has changed with the internet. Now anyone with a beef and a free email account can smear your reputation up and down the block without consequence.
Most companies hire public relations firms and the larger ones monitor these events. The real victims are qualified professionals.
No one, no matter how honest, competent, diligent and hard working can please all of the people all of the time. There are many sites out there that allow commentary on events and persons. There are alos many sites out there that are not monitored in any way but because of being well optimized, linked and verebose often show up.

What does this men for attorneys? A variety of corners where you can be miquoted, slandered, plagerized and all of the other foul words for the abuse of written language.

How do you prevent it? Besides being the best possible lawyer, there is not much you can do.

How can you erase it? You can make sure there are things to counterbalance any negative effects. Updating your Findlaw Profile is one way. Making sure you monitor your search results is another. By that I mean watchin what comes up when you google your name, in a variety of spellings as well as keyword combination. One way to do this is to pull up your keyword report from your site and type in any of the results that has your names. That way you can at least address any comments.

If there is a large enough repsponse I will add a section on this in my quarterly newsletter with things to do to manage your online reputation.

New Custom Site For Eastern Long Island

2008-07-11T11:11:00.000-07:00

Anthony Parlatore and John Leonard bring a great combination of a wide variety of experience, a deep understanding of the unique needs of the residents of Suffolk County and innovative approaches to their legal issues. To cover this they have launched a new site. Their new website displays their prowess in real estate issues and business transactions. They also relate these to the evergrowing need for estate planning.

There are also the maritime issues that come up often throughout the year ranging from fishing violations to recreational watercraft accidents to those accused of boating while drinking or intoxicated. Adding their personal service to this really provides their neighbors with a great resource as life’s legal needs arise.

Give em a piece of you mind and a way to find you!

2008-07-01T05:27:00.000-07:00

I know I keep harping on inbound links but they are crucial to page rank. Page rank not only insures a site show up high on ”Divorce Lawyer New York City” but all of those other random searches you see on reports, what is called the long tail search.
A great way to get quality inbound links is to comment on blog and articles. When looking for news, use a search engine. Find a news source or blog where you can comment on the news. Most have them. When you find something of interest, click the comment button (like the one you see below) and leave a comment. When you sign it, leave your web address. I put in an example under this post.
The higher the rank of the blog or news site you are commenting on, the more valuable. So look to the bygones first. Even one you are a regular reader of and become a regular commenter. Not only will it help your site, there is a chance a reader might become a client!

Recent CNN link to FindLaw.com

2008-06-30T18:04:00.001-07:00

CNN refers to FindLaw.com as a trusted legal source, pointing the ever important inbound link to the FindLaw portal. The obvious benefit here is once again millions of people see the FindLaw site and go to it to read about the law. CNN’s value as a news source reinforces FindLaw’s value as a legal resource. Many people that may have never used FindLaw will go there and discover all it has to offer, including information about your firm.
There is also a greater benefit. That inbound link from such a highly regarded, often visited vast site such as CNN.com pushes up FindLaw’s importance in the eyes of the search engines. Once again, your sites link to FindLaw becomes more valuable. Not only is there now a better chance to be found on FindLaw.com, your site has an even better chance of being found on its own.

New York Adoption Attorney Site Launch

2008-06-19T18:53:00.000-07:00

Alyssa Seiden works only on adoptions. A great example of a niche firm, http://www.seidenadoptions.com/ explores all of the options for hopeful parents. Many people have misconceptions about the process (as they do in many legal issues). The site addresses these as well as various avenues for adopting children domestically and internationally. The law office is based in Great Neck, NY but works closely with adoptive parents throughout New York State including NYC and Westchester.

FindLaw.com On MSNBC

2008-06-17T19:13:00.000-07:00

Commenting on illegal wiretapping, former White House Advisor, Countdown regular andFindLaw.com columnist John Dean gave some great visibility to the legal portal. Combining prime time news and regular availability on MSNC.com. This video will drive many new visitors to FindLaw.com. This is not only an immediate boon but will help greater adoption of FindLaw.com as a one stop shop for legal news and needs.

And of course more clients for all of those featured there.

Check out the video here. http://www.msnbc.msn.com/id/3036677/#25012149

Finding a professional: My experience

2008-06-08T19:50:00.001-07:00

I work out and eat well and do not like doctors. I have had a lot of bad experiences. Not necessarily because of bad MD s but because of situations. Regardless the situations linger in my subconscious so I am finicky about going to a doctor.
Today I decided I wanted to find a primary care physician and started researching. My insurance company had recommendations. Friends gave me referrals. I still went to WebMD and did a Google search. Even when I found a couple of candidates I researched them further on the internet. The few doctors that did have websites became my short list of possibilities. In the end I chose a doctor that had some good background information, a narrative AND a picture. This was not a conscious decision nor really had to do anything with my professional background. I asked myself “Self, Why did you do this?”
I realized that once I entered the office I was going to be committed. It is difficult to change doctors, especially if something is wrong. There is more research, transferring files, developing a new relationship, etc. If this was the wrong doctor it is a process to change.
Also I wanted to limit my surprises. Due to the confidential nature, I wanted to make things run as smoothly as possible. I wanted to know ahead of time where this person was coming from that was going to be asking me tough, invasive questions. I wanted to know what the doctor would look like that I was going let see me at my most vulnerable.
Why do I discuss this? You know attorney client privilege is a parallel to doctor patient disclosure if not even more personal. Now realize that I work helping portray attorneys in their best light everyday and still was wooed by all of the factors I use to gain my clients new business. If it’s that powerful to me, how powerful is it to someone that is a basic user of the internet?
I have already decided I like this doctor. The “feeling out” period is shorter. The chances of me finding alternatives less and bringing new patients higher. This is why I stress a working hard to be found. This is why I tell you it is necessary to write a narrative, put up photographs and be personal.
I originally found the doctor through my Insurance Website, but did the research on Google. If asked where I found her, I would say that. Most would not. This is why I say ask pointed questions. Get your message out there. If you do not, the attorney that does will be the one getting the new clients.

Update your profile and get the right word out.

2008-06-06T05:54:00.000-07:00

“When lacking water, People will drink the sand” The internet allows people to know something about everyone. The problem is you have little control about what others post so you must make sure your version is more prevalent. There is information about you out there. Make sure it is the information you want people to read and representative of who you truly are. Even if the potential client is a referral they will Google your name. Current clients of 20 years most likely will as well. I know I research everyone I deal with because it is so easy. Sometimes the background check is intentional, sometimes there is just a free moment in front of a computer. With your site and FindLaw profile you can insure the information that is found is putting your best foot forward.
A lot of work goes into a FindLaw website. Thought and planning go into the design, the writing, the technical aspects. We work hard to make sure not only is the site really great looking but it works as well. Then we collaborate get people there and get them to know what the firm is about.
Regardless, there are countless options when choosing a firm if someone digs deep enough. Even if you are found on FindLaw.com, there has to be a compelling reason to call you. The design and content keep them there. More often than not, the profile is the clincher. (Come for the pretty colors, stay for the profile) Attorneys must make sure that they not only have their experience and background but a narrative as well. Despite what we think, most people do not know many or even one lawyer. Very rarely are they looking for an attorney during a happy event. This said the potential clients must relate on certain level to an atotrney. Yes, they are looking for experience, but most of the degrees and accolades mean very little to the layperson seeking counseling. Credentials are great but must be translated into value to your client. A good narrative about an attorney will translate, personalize, and transform the professional into a person who can not only perform the task but understand the client’s needs on a deeper level.
I am not saying write a deep existential essay, but do let your guard down a little when discussing who you are as an attorney and what you do. Pretend you are writing to a friend you have not seen since high school, or trying to explain what you do at a family reunion. Do not be afraid to speak highly of your accomplishments, as long as you think a majority of the populous will understand the ramifications of them. Explain what they mean to someone who would (or has) retain you.
Ways to improve your profile
Add Photos
Get recommendations
Add/update your Narrative
Write why you became an attorney, as long as it was not to get rich and take over the world.
Site cases but in lay terms
What make s you standout?
Add value to your credentials example “I sit on the Father Right’s committee of my bar organization so I have the ideas and input from a variety of attorneys. This allows me to….”
Checkout MySpace or Face book pages. Get some creative ideas. Make it a little fun. You can be professional while being accessible, personable and fun. (I think they go hand in hand)

. Check out some other good profiles to get ideas. Here are some examples
Matt Greenblatt, Real Estate Attorney
Donald Neumann, New York Insurance Defense Attorney
Jasleen Anand, New York Real Estate Attorney
Scott Agulnick, New York Litigation Attorney
Louis Stober, New York Litigation Attorney
Law Offices Of Louis Stober (Great Firm overview)

Get creative. Image becomes more important everyday and your profile allows you to have more control over it. Take action on this immediately and regularly. Your image is integrated with your reputation. Without your reputation, where is your business?

New FindLaw Portal up and running!

2008-06-03T18:44:00.000-07:00

The new site design for Findlaw.com proves not only a great commitment to staying on the cutting edge of online legal service but also provides FindLaw customers with greatly increased value. I believe the design will attract many new visitors and truly encourage repeat users. Growing adoption of this powerful portal will lead to greater visibility and more clients for all firms found on FindLaw.com. Some of the tools firms can use to further maximize these results include:
Enhanced Profiles
Video Links on Topspots and Spotlights
Enhanced visibility of Knowledgebase
Recommendations from past clients
If you don’t want to wait to learn more about these features feel free to call or email me.
The look itself is great. Clean lines and easy navigation make it very appealing. (I know I get a headache when there is too much going on other sites and seldom return to them) This synergized with all of the new enhancements puts the site leaps and bounds among competitors while truly making it an integrated tool for all of those in need of legal services.

Add Content to keep your site charged!

2008-05-27T15:21:00.000-07:00

Adding Content

The content on your website is truly the engine. It drives sites like Google and Yahoo to rank your page higher. Well written, niched, keyword rich content helps the pages show up for more searches. It matches you with potential clients to answer their questions. It not only provides information to them but also helps convince them you are experts.

New content makes your site seem live to search engines such as Google. When they go to index your site and new content is found, your rank can increase. Since the programs that read websites, called spiders or crawlers, only register the “Freshness” of the content on your site by when it was added to your site.

Generally the more often a site is updated, the more often it is indexed. Although by no means scientific method, I watch several sites as well as search results and then do Google searches to track indexing.

Logically, it makes sense for a search engine to rank newer information higher. If you search the web for specs on the new Apple computer or news about a plane crash, you do not want even the best article from 1994 or even 2004. You want the best article from today.

What does this mean for an attorney’s website? Add content and do it often. Very rarely, especially if you do it on a new page, will content dilute your site. I will make sure to tell if it does not fit. By doing this your site will actually be fresh and often ranked higher. Optimized content on a variety of subjects within your practice area will make your site and therefore your firm, seem more like the expert.

The more specific problems you address, the better the chance of speaking to a specific search. If you are found for a precise type of event, a specific type of cancer misdiagnosis, a certain type of lease or a complex estate situation, and have content directly relating to that, think what that means to the person reading it. “This lawyer really knows what I am going through”

How do you add more content? What should I add?

Add a page that lets you address hot topics. Greenblatt and Agulnick are addressing the issues of the real estate financing and foreclosure crisis and helping homeowners save their homes by adding new content on mortgage modifications. This fits perfectly within their niche as Real Estate and Insurance Attorneys.

Add Cases of Interest. I know if you have ever spoken to me as a client, potential client or a passer by I have spoken to you about cases of interest. These not only do all of the above mentioned benefits. These show your firms experience as well, in a tangible way. Do not feel like you have to have a large list or big numbers. Just have specific events that really stand out. Large numbers are eyecatching, but the intelligent client is more likely going to hire someone with specific experience. David Pollack, just updated his medical malpractice cases of interest, to give you an example of a great way to do it.

Add Articles you authored Once again, David Pollack is a great example. He added an article of how he uses technology to win trials. This adds a lot of content, increases his position as and expert, increases his value as a client and also personalizes David’s practice.

Subdivide your practice areas The more specific the better. By doing this you are carving out the niche for your firm. Think of all of the type of product liability, all of the individual types of medical malpractice, all of the aspects of criminal law. Each one of these can be a page. Grunwald and Seman did this to get in depth with the many aspects of DWI cases on Long Island

Add A Blog Like this you are reading now, a web log (blog or blawg) is an easy way to comment on current events while adding content and a personal touch. Paul Cutrone’s Medical Malpractice Blog shows how it’s done properly. It does take discipline to fully utilize it, but it can be a worthwhile habit. Feel free to ask me more about it.

Keep thinking of what makes you special, the types of client’s you want and the cases that should be filling your time. Translate this into content on your site as soon as possible to make your goals reality.

NYSTLA and FindLaw launch a new portal together!

2008-05-14T12:29:00.000-07:00

For several year, FindLaw has partnered with the New York State Trial Lawyers Association to help their firms grow through a web presence. Now the partnership has spawned its own site to further assist the members of the NYSTLA expand their practice. At the site you can explore member benefits, stories,

and FindLaw sites like Long Island Lawyers Grunwald and Seman's Criminal Defense and DWI website.

Check the new site out here.

Internet video quickly becomes a tool for attorneys!

2008-05-12T18:17:00.000-07:00

If you have not noticed video is integral part of the web now, not just lurking the dark corners. As always there were false starts but now with the wide spread availability of high speed internet, almost anyone surfing the web can see view live action.

A majority of this is due to the widespread use of viral video, YouTube.com and Google’s subsequent $2,000,000,000 purchase of the video hosting site. Now Google is making sure video shows up in the “organic” results (the results that are not paid for and are based on algorithms of indexed sites).

There are many benefits as well as a few pitfalls to having a video on the web. Now, in the age of Youtube.com and broadband video, I believe the advantages not only outweigh the pitfalls, but also a properly designed AND optimized video can give your firm an edge in every step of your business growth in the 21^st century.

So, what does video mean to you, your firm and your online visibility?

Your legal website video shows up in search results. It can show up independently or attached to the corresponding practice area. Extensive research shows that the eyes are drawn immediately to a video image regardless of where it is in the results. This means even if you are not in the top five results , there is a much higher chance of your site being selected
A properly designed video can add one more layer of familiarity, not only increasing the chances of your firm being hired but also easing the relations with the client from the start
Because of lower cost and selection of topic, you can have a broad variety of video. You can have a personal injury piece, a criminal piece and a family piece for less than the cost of a 30 second commercial
Your desired audience is captured. Your video does not have to draw attention; it can be more about communicating a message. In other words it does not have to be as much of a “commercial” as a documentary about your law practice and its strengths
A video that has the proper internet optimization can move your site higher in search results.
A live action shot can hold attention for longer as well as better direct your message
A site with live action adds a further air of expertise as well as further seeding your name. A well designed video message can stick better increasing the chance of being called down the road as well.
In short Video helps you to be seen and remembered!

Although video on the web is not new, it is still emerging. Many of the benefits still are to be realized. Some of the potential advantages of early adoption are complicated. Many are trying to get in the game. Some have a good plan, some have a great plan and as always there are companies that have no plan at all. There are questions to ask about a video producer on the web.

There are technical questions:

Do they have credentials?
Do they have professional editing experience??
Do they have experience creating video on the web?
Is the player imbedded in the site?
Does the player come up separate from the site?
What type of video quality is available?
Is the video distributed on the web? Where?
Is the video optimized on its own?
Is there speech to text optimization?

There are content questions as well.

Does the video producer understand attorney marketing?
Do they write a script for you?
Do they understand the image you are trying to portray?
How are they targeting YOUR audience?
Does the video producer understand your message?

The problem is video is inconsistent in search results and even the short discussion above probably seems intimidating to most. Taking advantage of this new wave can give you not only an advantage in marketing as well as a high return on your investment because of increased conversion. As for understanding the changes, that is why you have me as your New York FindLaw consultant. Feel free to ask me any questions regarding video on the web and on your site.

Long Island Elder Law Trial Attorneys new custom site is up.

2008-05-11T11:54:00.000-07:00

The Suffolk County law firm of Black and Black launched their custom site. The team did a fantastic job writing it and giving it a great design throughout. The firm focuses on Guardianship and Estate Litigation. They are skilled in fighting for their clients in complicated disputes such as Estate Fraud and in related areas such as Medicaid planning. Siblings Edwin and Bronwyn Black partnered as elder law and estate lawyers in1991. Since then their brother, Gregory has joined as another litigation attorney.

Measure Your Law Firm's Web Presence Effectiveness: ASK POINTED QUESTIONS!

2008-05-07T05:46:00.000-07:00

I come in with extensive reports about how many people went to your site, how they got there, how long they stayed and what they typed in and what country they are from. We know how long they stayed and what they viewed. Is that all there is to measuring effectiveness. Of course not. You want RESULTS, new business, not just marketing numbers.
Generally, I hear most attorneys say, “Mr. Jones hired me from the web” and that is the way they measure if the marketing is working. Marketing is a process that at its finest is invisible to most. People might go to the internet to research a possible divorce. From there they might go to FindLaw.com and read a little bit about the process of divorce. If your site has a lot of information, a person might use it as reference. This might be the starting point of making your services stand out. Once again those points about being visible on the web and having a good site design arise. Next they write down your name and forget about it for a while.
As an attorney you have a deep understanding of having a subtle but powerful influence strategy. How often do you ask questions that lead into a separate train of thought? Good marketing causes the same leading effect. You want your target audience to feel as though they arrived at the conclusion. You know that feeling when you crave a McDonald’s Hamburger despite knowing (or not knowing) what is in it. We all have woken up in the morning with a song stuck in our head. That is incredibly influential marketing because you do not feel the push.
Even current clients need to be influenced. They might be shopping around for Mothers Day Flowers or for their next vacation and something reminds them of a legal question. As they are already on the internet, their inquiry is just a few taps away from being answered. The power comes in your firm being there for the answer. Significant influence comes when they do not expect to see your firm but there you are again and again. On a deep level this repeated viewing ingrains your message. This unconsciously makes you the “Expert” in the current or potential client’s head. The fact that the internet is interactive makes this bond much stronger at an even more fundamental level. Now they might not need you now, but they might wake up one morning, think of an issue, get in horrible car accident, fight with their spouse or need to unwind a large, complicated estate. Then they think of you. The new client does not know why but your firm pops into their head. It was their own idea. How powerful is that?
How do you measure these effects? Ask pointed questions. You are an attorney. You know how to. It is your job. (I know you have no problem asking me them!) Here are two very important questions you should ask every new client. Don’t be afraid to ask current clients as well.
“Did you see our firm’s website?” Should be the first question. Ask this before you ask, “Where did you find me?” If they saw your website, maybe asked what they saw, did not like or did. It will help you know if it is truly working AND get more clients down the road! Your website is like your resume, welcome mat and front office all rolled into one. This could be a great icebreaker!
“Did you see our firm on FindLaw?” If they say “What?” move on. If they say yes. Either way take note. Now you know where to add marketing dollars.

These questions will jog memories and start conversations. You most likely will learn more about what is important to the person in front of you. This client might identify certain aspects of your website’s design or content that will not only help you add to your business but also handle this particular case.
Pointed questions are so simple but can do so much to measure your campaign’s effectiveness, your Return on Investment and enhance future efforts of achieving your business goals.

Queens Employment Law and Personal Injury Law Firm Launch New Site!

2008-05-06T19:50:00.000-07:00

Located in Forest Hills, Queens, Orlow and Orlow P.C., serves those looking for Employment Law and Personal Injury Attorneys. Jodi and Alexander’s profiles are great examples of narratives. Doing this helps their site seem more personal, adds more content and makes their profiles on FindLaw.com more visible. The few moments of time are a great investment. If you don’t think you have time to do it, take a look at Jodi’s activities, community involvement, and the fact she is raising a family.
If the name looks familiar, it is the same as the new Queens Bar Association president, Steve Orlow. Steve is Alexander’s Brother and Jodi’s uncle.

Steve Orlow inducted as the new Queens County Bar Association President

2008-05-05T11:44:00.000-07:00

Congratulations to Steve Orlow on his installation as the new president of the Queens County Bar Association! Steve, a long time FindLaw client, has a great mind not only for law but for the business aspects of running a firm as well. His forward thinking will be a great asset to the Association and its members.

The website of Orlow, Orlow and Orlow focuses on Construction Accidents as well as Police Misconduct and Brutality cases.

The New Site for the Law Offices of Douglas Scheinman

2008-04-24T08:58:00.001-07:00

The New Site for the Law Offices of Douglas Scheinman

With over 18 Years of experience in law, Valley Stream Family Law and Divorce Attorney Doug Scheinman is using his new site to help communicate with new clients. He highlights his one on one attention to all Family law matters and brings this focus to his clients Criminal Proceedings as well. As we all have experienced, bad things often happen in procession. Doug’s legal prowess and local know how helps his clients as these unfortunate events such as Drug Charges and Traffic offenses occur. By focusing on his hometown, Doug not only maximizes his abilities but also his website’s effectiveness.
Doug has also been recognized for his outstanding contributions in Pro Bono Work.

My Ezine, Esq on the Web, is launched!

2008-04-23T18:07:00.000-07:00

My new “Ezine” started today. I hope all of my current clients utilize it to the fullest. The quick hints are there to not only enhance your web presence. They will help make your entire marketing message more cohesive. I often have so many ideas that go by the wayside because they are not properly integrated and I believe many others do as well. Esq on the web will be small steps you can do to “bring it all together”, become focused, and allow new ideas to flourish.

Marketing, especially on the web, can be overwhelming. That is why the suggestions will be short, to the point and easy to do. I know there will be varying levels of interest and involvement. The blog will be supplemental to the Ezine, not only in communication but also as reference to points discussed in the Ezine.

The internet revolution is far from over. Utilize these tools not only to maximize your marketing investment but participation in the growth of the web.

On the flip side a Ezine or newsletter of like for your clients is a fantastic way to communicate. There are many thing attorneys do that most do not understand or comprehend until it is too late. FindLaw offers newsletters that require no effort on the part of the firm but maintain such contact. The Law Offices of Gary Alweiss have a great newsletter.
A law firm’s current and potential clients can sign up and receive the information on a regular basis. They might need you now but you will be there when they do.

If you did not get My Ezine, Esq. on the Web, and would like to, please contact me.

Inbound Links: DO IT!!

2008-04-16T15:30:00.001-07:00

Inbound links are a must. Adding correct ones continuously is one of the most important things you can do for your site once you have everything working properly on the site. I can not emphasize this enough.

In case you do not understand, an inbound link a “button” on another site that goes to yours. If you have one to theirs it is termed a “reciprocal link”.

Inbound links are votes of confidence. It is the virtual method of the old catchphrase “It’s not who you know, it’s who knows you.”

Besides quantity, links are judged on
· Relevance of the link Links from a bunch of pet stores wont help
· The rank of the site A link from a brand new site can be beneficial but not as much as from an often indexed( read by the search engines) site
· The Age of the link- If you have been linked to FindLaw for a few years, it counts for more in the ranking equation than a few months. This explains the duration from launch until you are ranked highly in every search. It is also the reason time is of the essence in linking.
· To what part of your site they are pointing- Don’t have them all pointing to your home page
· The word that links to your site The link will often not readily say the name of the site but be under a word or phrase such as Long Island School Bus Accident Attorney or Construction and Business Contracts in Nassau County (Remember the thing with George Bush/Jimmy Carter where if you typed in failure they came up? Linking was the reason.)
· Speed of the addition of the links

If someone adds a hundred links to your site all at once, it may shoot to the top but then get flagged by Google, Yahoo, MSN or one of the others. Several large companies have fallen prey to frowned upon linking practices only to have their sites removed completely from search results. As you can imagine, that is very detrimental to keeping business flowing.

If you keep asking legal directories, local directories, your bar associations and anyone that references you to add your site, you should be fine. Also make sure they are adding the relevant pages.

There is also the option of having it done professionally. FindLaw offers a couple of services that will manage your linking, and give you access to links almost no one else has. The Search Engine Specialists (some of the top in their field) doing this will not only work to increase your sites rank but prevent it from being admonished by the search engines. The results from these programs have been phenomenal, but they are in very limited availability. Call or email me to discuss them. If you really want to get serious about getting volumes of business off the internet, this is the way to go.

It can be confusing and that is why you have a consultant and the teams at FindLaw to help you navigate the waters. Adding a link or two a week will quickly add up and continuously help your site ranking. I offer in my newsletter one or two such links a week. Staying on top of that will help keep your site on top of many different pages.

The internet surpasses FAMILY as main source of advice!!

2008-04-08T19:02:00.000-07:00

Many of you who have successful websites already know this but a recent survey by the independent researcher, Pew Internet, confirms it.
"For help with a variety of common problems, more people turn to the Internet than consult experts or family members to provide information and resources."

The Internet is easier to access, comes up with a variety of solutions and won't tell everyone about your problem. (At least that is the general idea). It is not just advertising but a fountain of information that can be tapped into anytime. No, it is not always accurate nor perfect, but many deem it that way and the study further proves that traditional referrals are quickly falling behind the 21st century digital ones.

What does this mean to attorneys?
A wider audience. You can draw on larger areas.

Practice specificity. People do not need to one stop shop and can really search for someone that fill their legal needs in a complete but precise fashion.

The little guys can compete with the big guys. No one can tell how big you are by your site, and you can portray yourself in a appropriate fashion.

Constant vigilance is necessary. Even if directly referred, more and more people are going to input your firm into a search engine and you NEED to know what your image is and what information is out there. You may be the best, most experienced, nicest, hardest working attorney in the tri state region, but without a web presence, you might as well not exist in many peoples eyes.

Even fresh out of law school, a attorney at the top many searches with an effective website will be deemed expert to the many unitiated in the legal system.

Greenblatt and Agulnick PC's new site is launched!

2008-04-07T04:29:00.001-07:00

The Great Neck, NY Law firm of Greenblatt and Agulnick’s website is now up and running. http://www.galawoffices.com/ is a great custom site for the growing law firm focusing on all matters of Real Estate and Insurance Litigation. The site has a great look and feel.
Scott Agulnick worked closely with his designer, Mark Spurbeck, and project manager Cindy Klinkhamer to achieve these results. Scott and his partner, Matt Greenblatt, not only have a superb understanding of the power of the internet, but also understand the business aspects of running of law firm. They have some fantastic goals for their partnership’s growth and have a plan to get there. The frim's main office is in Great Neck, but they have a secondary office in New York City greatly expanding the market they can draw. I believe the website fits in perfectly and will help Matt and Scott Surpass their goals. Greenblatt and Agulnick are definitely a group to watch.

Garden City NY Based Construction and Business Law Firm Launches New Site!

2008-03-24T18:49:00.000-07:00

Congratulations to the Firm of La Reddola, Lester and Associates on their new site. While they have known each other for years, Robert La Reddola and Steven Lester realized the synergistic value of their talents along with mutual sentiment Hence, they formed the construction law and commercial litigation focused firm and opened shop in Garden City. Their new site displays their virtues and personality as a firm which is also reflected in their defense of Long Island construction firm, North Star, against a new immigration law.
““This law is arbitrary and unfair and maybe unconstitutional,” Mr. LaReddola said. “They’re putting the fear of God into these men.””

Go to the New York Times for the entire article, but first check out their new site at WWW.LLALAWFIRM.COM.

New Site for the Law Offices of Glenn Koopersmith

2008-03-18T16:38:00.001-07:00

Glenn Koopersmith's new site WWW.NYMATRIMONIALAPPEALS.COM has just been launched. Glenn's matrimonial experience augments his appellate practice. Glenn's aim is to aid those entering into the Family Law and Matrimonial Appeals process. He is utilizing his website to highlight his abilities to maneuver and succeed in this intricate event. He also has been a prolific writer on the topic. I believe his focus and niche will lead to great things for Mr. Koopersmith.

NEW BLOG!!!! (Almost a Blawg?!?!)

2008-03-04T05:23:00.001-08:00

Hello and welcome to my blog! I am writing it to help communicate the many facets of the rapidly changing world of legal marketing. The internet changes everyday and live devices such as this blog can help us all not only stay just stay afloat but put us truly ahead in the development of our businesses.
With this blog I hope to share new ideas, success stories, and current events in the complex world of developing a law firm into a thriving business. I plan on writing in it three times a week (there I committed myself) and trying to feature at least one website a day. Please come back often, share your thoughts and utilize all of the links!!!
My three latest sites to be developed are:
Dennis Biancanello www.nycrimeattorney.com with a focus on Criminal , DUI, and Juvenile Crimes.
Jasleen Anand www.JasleenAnand.com who has great experience in the complex world of New York Commercial Real Estate Development and assists creators of Special Needs Housing.
Joseph Fein's practice is focused on Educational Law. He has a great site and an inspiring story about his son, Brett. Check out his site: www.educationalesq.com.